The Oxford Dictionary defines a vacation as “an extended period of recreation.” It defines recreation as “activity done for enjoyment when one is not working.” So, strictly speaking, you can’t call it a vacation if you’re doing work. Summer 2024 is here, my favorite season of the year. It seems like the first half of […]

Awesome! I just got some deals under contract, and have a lot to look forward to, such as hours of paperwork, setting appointments, coordinating with attorneys, lenders, inspectors… and… best of all, I’ll have no more deals lined up when I’m done. Sound familiar? If it does, it’s about time to start hiring some help […]

You’ve undoubtedly heard that you need to be sending marketing emails. Real estate email marketing is known as the “Greatest marketing channel of all time.” But here’s the kicker… Bad marketing emails can hurt you just as much as good ones can help establish your market credibility. Real estate email marketing requires precision and not generic ChatGPT […]

Can you believe the first half of the year has come and gone? Right now, is a great time to stop and take time to review the progress you have made during the first half of 2024 in your real estate business. Pull out and review your original 2024 business plan, the key strategic initiatives, and […]

When we talk about your health and the enjoyment of your life weighed against the stress required to run your own business, what we’re really talking about is eustress vs. distress. They’re two different forms of stress, and stress is what today’s blog is all about. Because particularly in a market like this one, stress […]

Why are real estate scripts so important? Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself. It’s exactly the opposite. They’re about giving you a framework for communication so that you can break the ice and get your message across clearly. Scripts give […]

When looking at the best tech for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent better than another. That’s one of the reasons I wanted to stay away from software such as CRMs, which in most […]

One of the greatest documents created for the real estate industry in the last ten years, must be the buyer agreement. Think about it... agents would never think of marketing and promoting a seller’s home without a listing contract but why do so many agents spend a ton of time and money working for a buyer […]

Now this isn’t about getting new business. It is not a prospecting script, but it may be the most important phone duty that anyone in your office does--asking for price reductions on listings. Asking for price reductions can make or break a top real estate agent’s business. Not only will price reductions quicken the sale, and […]